I ask about the light before I open a text editor.
Every site I build starts with the actual story — the greeting ritual, the thing a client wants repeated about how they work. Scope documents come later, if at all.
Questions first. Code much later.
Before any wireframe, I ask what moment made you decide to do this work. The answer shapes every structural choice — layout, rhythm, what the site leads with.
There are no handoffs here. One developer holds the whole thread — from the first conversation through launch — so nothing gets lost in translation.
Warmth and craft are the same job.
A site built for a family business should feel like the people in it actually live and work there — not like a template that could belong to anyone.
Technical decisions — structure, performance, how pages load — are made in service of the story, not the other way around. Good craft is invisible when it works.
Tell me what made you decide to do this.
If you have a project — or just an idea you haven't found the words for yet — that's exactly the right place to start.